As construction continues on the massive new football stadium and entertainment center, due to open in 2020, potential sponsors and suite owners got a preview of the finished product at the new stadium model center on Tuesday.
Located in Playa Vista, about 15 minutes from the site, the new model is a dramatic display of what is to come. With a floor to ceiling video screen, it’s one spectacular way to advertise the new stadium.
Visitors got a glimpse of the $2.6 billion, 70,000-seat venue, which will sit on 238 acres at the old Hollywood Park site, which will include a hotel, retail shops, an entertainment center and upscale housing.
The Playa Vista center offers more of an interactive 4D experience than a traditional model —with audio and visual technology that mimics Hollywood. Like the vision of big thinking stadium owner Stan Kroenke, who also owns the Rams, it overshadows expectation.
After showing high-tech videos of the project as well as the Rams and Chargers, two doors open to reveal the model of the stadium and adjacent areas.
Arranged in three pieces across a 1,200-square foot space, designers believe it’s the biggest such model ever constructed in North America; they needed a crane to hoist it.
The new stadium being built in Inglewood is about much more than football, as evidenced by the versatile design. The video revealed how the football field can easily convert to accommodate a basketball or soccer game. The venue has already been named as a Super Bowl site and will also host the Opening and Closing Ceremonies for the 2028 Olympic Games in Los Angeles.
There’s a lot riding on this stadium in terms of dollars—most immediate for Kroenke is stadium naming rights and suites. The first of 125 suites are on sale and the center will also serve as the hub for tickets beginning in the fall.