What Can Inglewood Learn From Apple?

Thursday, September 11, 2014 Written by 
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Apple has announced in traditional Apple fashion, what new gizmos and gadgets will be on the market in the future. The world responded Tuesday as a new raft of products, including a mobile wallet, were unveiled.  Apple will team up with retailers like target and restaurants like

 

McDonald’s, as well as the three major credit card companies. That means that consumers will soon be able to buy a Big Mac or laundry detergent with the tap of a new Apple iPhone or a new smartwatch.

 

The product, Apple Pay, will almost certainly give Apple a leg up on mobile payments, which Forrester Research expects to reach $100 billion in the United States over the next five years. But it remains to be seen whether people are ready to turn their paying over to a digital device, and whether Apple will be able to keep the edge for long.

 

Aside from the digital payment device, Apple also announced that the digi payment system will be built into the newly designed iPhone 6 and iPhone 6 Plus.  The iPhone 6 is 4.7 inches diagonally and 6.9 mm wide. The iPhone 6 Plus is 5.5 inches diagonally and a bit thicker at 7.1 mm. The iPhone 6 has enough pixels to make it better than a 720p HD display, and the iPhone 6 Plus has a full 1080p HD display — that’s more than some next-generation gaming consoles. Both feature a new design with rounded edges for a seamless touch.

 

Reinvention is the nature of successful business. As our city reinvents itself, and turns the jets on its northbound ascension, there a few things that Inglewood can learn from Apple:

 

1. Learn from other industries. Ideas taken from outside the computer industry are a well-known component to Apple’s success. Most famously, Cuisinart inspired the footprint of the first Mac. But more importantly, Apple took its cues from the hospitality industry. When the late Apple CEO Steve Jobs and retail savant Ron Johnson were ramping up to open the first Apple stores, they asked around Apple headquarters in Cupertino, “What‘s the best customer experience you’ve ever had?” Invariably, the answer came back that it was at a Four Seasons, Ritz-Carlton or other 5-star hotel or resort. So Apple enrolled all its soon-to-be store managers in the hospitality training and leadership program of the Ritz-Carlton.

 

2. Stay one step ahead of what folks want. Anticipatory service at the Apple Store can begin for customers even before they arrive in person. If a customer uses the Apple Store app, a revolutionary tool that allows customers to schedule reservations and have employees available for them personally, Apple is able to expect the customer’s arrival at the Apple Store.

 

3. Tell an amazingly compelling story. Steve Jobs’ partner and Chief Creative Officer at Pixar Animation said no amount of technology can fix a bad story. Jobs’ Stanford University commencement speech drove home the concept of the Hero’s Journey, and from being fired to saving a dying company, one could attest, he’s the archetypal hero.

 

In a cheesy Apple spirited conclusion. What will Inglewood’s verse be?

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