Los Angeles music collective and indie record label, Top Dawg Entertainment, is in the holiday spirit, and has decided to not only host a local toy giveaway, but a holiday concert in Watts as well. The label is partnering up with Nickerson Gardens projects to give away toys and shoes, and put on a free concert for the residents.
“Members of the TDE team feel it is of utmost importance to give something back to the local communities, especially during the Christmas holiday season,” organizers said a press release. “It’s always so greatly rewarding to see such a festive spirit in the faces of young children when they receive a gift from Santa, especially as many of them may not have received a toy at all if not for the TDE team and those who support them, bringing their resources together.”
The entire TDE roster is expected to perform, which is Kendrick Lamar, Ab-Soul, Jay Rock, ScHoolboy Q, Isaiah Rashad and SZA.
TDE’s CEO, Top Dawg, said it was only right to have this event in the community that raised him.
“Being one of those young boys raised in the Nickerson Gardens projects I felt it’s my duty to bring the show back home,” he said. “Rather than just giving gifts for the holidays, I also wanted to bring something different and unique to my community.”
Top Dawg has risen to international acclaim in the last 3 years with the release of Kendrick Lamar’s highly anticipated debut album, and Grammy-nominated, “Good Kid M.A.A.D City.”
Following behind Kendrick is SchoolBoy Q, a South Central native who recently dropped his latest project titled, “Oxymoron,” which is also nominated for Best Hip Hop Album Grammy this year.
It’s great to see that communities around the county are being lead in the holiday spirit by a group of young people who have come back to show support to the neighborhoods that gave them their first start.