Inglewood experienced another milestone moment on Tuesday, when the National Football League (NFL) announced the city was selected to host Super Bowl LV in 2021. The nation’s biggest sporting event will be played at the new Rams stadium in Inglewood, set to open in 2019.
The competitive bid process, which was a collaboration between Inglewood and Los Angeles, was led by Casey Wasserman, chairman and chief executive officer of Wasserman, in collaboration with the Los Angeles Sports & Entertainment Commission (LASEC), Los Angeles Tourism & Convention Board (LATCB), the Los Angeles Rams and Los Angeles Super Bowl Bid Committee.
The news was delivered in Charlotte, NC, where all 32 NFL owners were gathered. Key selling points in favor of the L.A. region included diversity, entertainment and a history of hosting some of the world’s largest sporting events like the 1984 Summer Olympic Games and the 1994 FIFA World Cup USA.
“We are honored that the NFL is bringing the Super Bowl to Los Angeles in 2021. The League’s selection of Los Angeles is a testament to its commitment to innovation and diversity, and I couldn’t be prouder of our winning bid,” said Wasserman. “Stan Kroenke's vision for the Rams stadium and the surrounding campus makes Inglewood an ideal venue for staging the Super Bowl of the future, and we look forward to inviting the nation and the world to L.A. for an historic fan experience."
“The City of Inglewood is thrilled to be the host for the most watched, single sporting event in the world, Super Bowl LV,” said Inglewood Mayor James Butts. “Working with the City of Los Angeles, we intend to help make it the greatest fan experience in the history of the NFL. After a 20 year hiatus, professional football is back.”
Mayor Garcetti added that the first-ever Super Bowl was held at the Los Angeles Memorial Coliseum. “We helped forge this great American tradition as its very first host in 1967; and now, at long last, we're bringing it back where it belongs," Garcetti said.
Butts said the awarding of the 2021 Super Bowl to Inglewood “represents the exclamation point to 5 years of steady progress of the City of Inglewood.” He noted that this achievement is an addition to other positive outcomes in Inglewood: a stabilized budget, reduced unfunded liabilities, near quadrupling of reserves and increased bond rating.
“We would like to thank the NFL owners for giving us this opportunity to host the nation’s biggest event in sports and entertainment at our world-class stadium, to showcase the great cities of Los Angeles and Inglewood and to deliver an incredible experience for fans from across the globe,” said Kevin Demoff, COO of the Los Angeles Rams.
“The announcement from Charlotte by the NFL owners that Inglewood will host Super Bowl LV in 2021 is a compliment to the residents of Inglewood, Mayor Butts, our City Council and the added leadership of Ram's owner Stan Kroenke. The Super Bowl will not only bring enormous benefit to local Inglewood businesses, but also will inspire an entire region," Marc Little, president of the Inglewood Airport Area Chamber of Commerce,” said in a statement
The Super Bowl bid includes 60,000 hotel room nights (with the possibility of generating up to 100,000 total room nights). While the Super Bowl will be held in Inglewood, other official and unofficial events will be hosted throughout the region. The Los Angeles Super Bowl Bid Committee—which includes Mayor Butts and Mayor Garcetti—will be responsible for raising appropriate funds to offset costs and will work closely with the NFL to deliver the most successful Super Bowl to date in 2021.
“The greatest sporting event deserves the world’s greatest stage and as the entertainment capital of the world, Los Angeles is ready to deliver a Super Bowl like no destination has ever before,” said Kathryn Schloessman, president of Los Angeles Sports & Entertainment Commission.
Dan Wise, owner of Wise Tires, said building a new football stadium and being selected to host Super Bowl LV in Inglewood is "Marvelous, just marvelous. It's been 28 years since pro football came to L.A. Actually, it will be here in Inglewood. It's going to be the best party you have ever been to."
He added that the historic partnerships with the NFL is evidence of "the mayor keeping his promises to us."
“With the compliment of Madison Square Garden's Fabulous Forum, the Metro line scheduled for operation in 2018, and LAX just next door, Inglewood has indeed emerged as a world class destination and The Jewel of Southern California," Little said.
This will be the eighth time the Super Bowl is played in the Los Angeles region, the most recent being in 1993 at the Rose Bowl in Pasadena (Super Bowl XXVII).