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Listen to the Young Voices

Thursday, October 02, 2014

Joshua Apparicio is an articulate and ambitious 9 year-old.  He’s a boy on a mission.  He works hard, plays by the rules, excels academically and even makes the rounds as a public speaker.


Recognized as a rising leader, Joshua was recently invited to attend a youth leadership conference in Washington DC. There’s just one problem:  He doesn’t have the money. Not content to rely solely on the usual methods like bake sales or car washes, Joshua took his fundraising campaign straight to the people. 


Dressed in his Sunday best, Joshua made a public plea for support to fund his trip to  Washington in May 2015, like a young Barack Obama.


 “I am here to ask for sponsorship as an investment in my future,” he told Mayor James Butts and the Inglewood City Council Tuesday night.   My mom is unable to pay for this trip because she lost her job.  Thank you for your kind consideration in advance,” he said.


Currently in the 5th grade at Cowan Avenue Elementary Magnet School in Westchester, Joshua’s winning speeches and poetry are aimed at encouraging his generation to dream big. 


"I think encouraging students now at such a young age is a perfect time,” he wrote in a letter.  Joshua added that he believes the trip to Washington will encourage him to “start thinking outside the box and prepare me for my leadership role for my future.” 


 So the countdown begins.  Joshua needs to raise $4,840.  Inglewood Today will be among the first to give a donation. 


 More young people are coming to the podium at council meetings, to express their views, ask questions and share information with the public.  From elementary school-aged children to those in college, the youth of Inglewood are making all of us proud, daring to step up when so many older people shy away from saying anything at all.


They are practicing their democratic right to free speech.  These are the future leaders who will one day run American cities.  What an honor for adults to say we helped support them!


Joshua’s coming up to the podium says a lot about his level of confidence and belief in himself.  It also says something about Inglewood.  It tells me that there is an atmosphere of acceptance in City Hall, that anyone can approach the dais, regardless of age, and be taken seriously.  Council members assured the young man that he had their support.


To Joshua and any other young person with a dream, I encourage you to keep showing up, keep sharing your vision, and speaking your mind.  This is how leaders are born, and how the world is made better, one voice at a time.


To Our Prospective Sponsors:

Inglewood Today Newspaper is the official trusted news source of the City of Inglewood, CA. with a weekly viewership that exceeds well over 250K.


Over the span of our two-decade history, Inglewood Today has acted as the community connection and liaison to everything happening in the City of Inglewood. At Inglewood Today we are dedicating to serving the community with the highest quality of journalism, investigative reporting, and community service. Some of our most notable community outreach ventures was our annual Inglewood Jazz Festival hosted at the world famous Hollywood Park Casino. Our visitor turnout exceeded 10k people and provided great opportunities for organizations to engage with the community one on one.


For the past 12 months, Inglewood Today has developed and cultivated a highly popular series titled, Inglewood On The Positive Side, that celebrates individuals in who exemplify academic excellence, an entrepreneurial spirit, and or a sense social responsibility. As a city on the move, we feel it is pivotal that we celebrate not only the achievements of our community, but also the achievements of the people who represent our great city with pride and integrity.


With the anticipation of over $1 Billion dollars in revenue invested in the City in the coming years and an influx of new residents and visitors aiming to be entertained, recreate, and shop at local establishments, we invite your support of our flagship series Inglewood On The Positive Side. This packet details various levels of sponsorship available. At the highest level, -Platinum - your organization will receive prominent recognition as a “Title” sponsor and partner in this series. You will also receive a Full-Page ad in our weekly publication, a 60-second commercial, 10-second “Presented By” Sound Bite, and Achievement Awards in your name to be presented at our IOPS Awards ceremony. This is an excellent opportunity to highlight your business while celebrating the community and the individuals who make Inglewood, the City of Champions. 


We look forward to working with you as a sponsor of Inglewood On The Positive Side.





Willie Brown, Publisher


Inglewood Today Newspaper


Inglewood On The Positive Side






Platinum (Title) Sponsorship…………………………………………………………$2000/wk


The Title Sponsor is the most prestigious sponsor of the event and has significant and valuable benefits.


The benefits of the Platinum Title Sponsor are:


  • Full Page ad (Inside Cover) in weekly publication for duration of the IOPS Series

  • Company Logo placement on Front Page of Inglewood Today Weekly

  • Company Name mentioned on stage at IOPS Awards Ceremony

  • Company Name and Logo placement on IOPS Awards

  • Company Representative Honorary Mention and Award Presentation

  • Background Ad placement on

  • 60-Second Commercial played at the beginning of each IOPS Video Episode


 Gold Sponsorship (Co Sponsor) …………………………………………………….$1000/wk


Co-Sponsorship is perfect for companies and organizations that want to demonstrate their support for community and cultural events.


The benefits of the Gold Co-Sponsor are:


  • Company Name mentioned on stage at IOPS Awards Ceremony

  • Company Representative Honorary Mention and Award Presentation

  • Banner Ad placement on

  • 60-Second Commercial played at the end of each IOPS Video Episode



Silver Sponsorship (Contributor) …………………………………………………….$500/wk


This level of sponsorship provides a great marketing opportunity for businesses that want to reach a wider consumer base both in print and digitally.


The benefits of the Silver Contributor Sponsor are:


  • Company Name mentioned on stage at IOPS Awards Ceremony

  • Side Bar Ad placement on

  • Company Name placement at End Credits of IOPS Video Episodes for duration of the series.

  • Company Name placement in Honorary Mentions portion of Inglewood Today Weekly


Bronze Sponsorship (Friendly Donation) ……………………………………$Less than $500/wk


All donations toward the production of the Inglewood On The Positive Side series are welcomed.


The benefits of making a general donation are:


  • Company Name mentioned on stage at IOPS Awards Ceremony

  • Company Name placement in Honorary Mentions portion of Inglewood Today Weekly.

  • Company Name placement at End Credits of IOPS Video Episodes for duration of the series.


In-Kind Sponsorship


In-Kind Sponsorships consist of a donation of a certain product or service instead of direct financial contribution. For example, a restaurant may provide food for talent and volunteers, and a department store may provide office or school supplies etc., in exchange for being recognized as a sponsor. There are numerous possibilities. The “market value” of the contribution must meet or exceed the specified amount listed in the sponsorship levels described above in order to qualify for sponsorship status. There can also be a combination of monetary and In-Kind contributions. In-Kind sponsor benefits will be based on the total “market value” of the donation and matched with benefits at the sponsorship levels described. Please contact Willie Brown at (310) 676-9611 to discuss the various options available.


IMPORTANT: To ensure proper advertising exposure benefits, we must receive a camera ready copy of your company logo, your company logo on disk, or electronically by March 15th, 2014. Compliance with the deadline ensures maximum exposure for you!





















Honking horns, roaring planes, jackhammers, chainsaws, reverse alarms, chatter from street workers, and adolescents playing as they walk home from school. These are the sounds that permeate through the window of my small office. Are they annoying? When attempting to focus because you’re a day behind on an important deadline, it can be. I recently closed my window, and jumped in the car, to see what all this noise is about.


Traffic piles up on the Northeast side of Crenshaw Blvd at 102nd Street as contractors are making major improvements to a street that’s been heavily criticized in the past years for being a car killer. The project has streets compromised until November and residents in the adjacent apartments have been slightly inconvenienced with parking.


Jackhammers rattle and pummel the old concrete as bulldozers roll in and scoop large chunks of asphalt and dirt to be placed in the bed of dump trucks.  Chainsaws gnaw away at trees decorating the exterior and interior of Hollywood Park Casino, as construction workers demolish the site for a future facelift.


The alarms of trucks backing up and moving forward into opposite lanes causing heavy traffic buildup on Century Blvd is the byproduct of teams of contractors making major improvements on Century Blvd.


Chatter of The Gas Company workers digging out a nearly 6-foot ditch in the middle of Century Blvd at Yukon and adolescent banter of Morningside High School students as they walk home from school also contribute to the city’s ambiance.


As I pulled back into my driveway, I realized that, yea, our city may be noisy, our streets may be filled with cars stuck in traffic travelling to their destinations, but from the contractors working on maintenance deprived streets, the renovation of an historic landmark, the roaring planes, to the chatter of young people after a long day of school, I’m inclined to look at the noise as a rather positive thing.


The city is moving. It’s alive, it’s happening, things are getting done.  Students are learning, Inglewood residents are at work.  Our city is following through on its promises of enhancing the residential quality of life, economic vitality of its businesses, and entertainment for the folks who want to come and visit. If that requires a little extra background noise, then I’ll just head down to the 99 Cent store and pick up a twin pack of cotton balls. Carry on.






 The Centers for Disease Control and Prevention (CDC) confirmed Tuesday, through laboratory tests, the first case of Ebola to be diagnosed in the United States in a person who had traveled to Dallas, Texas from Liberia. The patient did not have symptoms when leaving West Africa, but developed symptoms approximately four days after arriving in the U.S. on Sept. 20.


The person fell ill on Sept. 24 and sought medical care at Texas Health Presbyterian Hospital of Dallas on Sept. 26. After developing symptoms consistent with Ebola, he was admitted to the hospital on Sept. 28. Based on the person’s travel history and symptoms, CDC recommended testing for Ebola. The medical facility isolated the patient and sent specimens for testing at CDC and at a Texas lab participating in the CDC’s Laboratory Response Network. CDC and the Texas Health Department reported the laboratory test results to the medical center to inform the patient. A CDC team is being dispatched to Dallas to assist with the investigation.


“Ebola can be scary. But there’s all the difference in the world between the U.S. and parts of Africa where Ebola is spreading. The United States has a strong health care system and public health professionals who will make sure this case does not threaten our communities,” said CDC Director, Dr. Tom Frieden, M.D., M.P.H. “While it is not impossible that there could be additional cases associated with this patient in the coming weeks, I have no doubt that we will contain this.”


The ill person did not exhibit symptoms of Ebola during the flights from West Africa and CDC does not recommend that people on the same commercial airline flights undergo monitoring, as Ebola is contagious only if the person is experiencing active symptoms. The person reported developing symptoms several days after the return flight. Anyone concerned about possible exposure may call CDC-Info at 800-CDC-INFO for more information.


CDC recognizes that even a single case of Ebola diagnosed in the United States raises concerns. Knowing the possibility exists, medical and public health professionals across the country have been preparing to respond. CDC and public health officials in Texas are taking precautions to identify people who have had close personal contact with the ill person, and health care professionals have been reminded to use meticulous infection control at all times.


Symptoms of Ebola include:


  • Fever (greater than 38.6°C or 101.5°F)

  • Severe headache

  • Muscle pain

  • Weakness

  • Diarrhea

  • Vomiting

  • Abdominal (stomach) pain

  • Unexplained hemorrhage (bleeding or bruising)


Recovery from Ebola depends on the patient’s immune response. People who recover from Ebola infection develop antibodies that last for at least 10 years.


It is not known how to stop Ebola’s further spread: thorough case finding, isolation of ill people, contacting people exposed to the ill person, and further isolation of contacts if they develop symptoms. The U.S. public health and medical systems have had prior experience with sporadic cases of diseases such as Ebola. In the past decade, the United States had 5 imported cases of viral hemorrhagic fever (VHF) diseases similar to Ebola (1 Marburg, 4 Lassa). None resulted in any transmission in the United States.


CDC has been anticipating and preparing for a case of Ebola in the United States. It has been:


  •  Enhancing surveillance and laboratory testing capacity in states to detect cases
  • Developing guidance and tools for health departments to conduct public health investigations

  • Providing recommendations for  healthcare infection control and other measures to prevent disease spread

  • Providing guidance for flight crews, Emergency Medical Services units at airports, and Customs and Border Protection officers about reporting ill travelers to CDC

  • Disseminating up-to-date information to the general public, international travelers, and public health partners


The data health officials have seen in the past few decades since Ebola was discovered indicate that it is not spread through casual contact or through the air. Ebola is spread through direct contact with bodily fluids of a sick person or exposure to objects such as needles that have been contaminated. The illness has an average 8-10 day incubation period (although it ranges from 2 to 21 days); CDC recommends monitoring exposed people for symptoms a complete 21 days. People are not contagious after exposure unless they develop symptoms.


More information is available at








Work Hard, Play Hard

Thursday, October 02, 2014

A representative from the South Bay Cities Council of Governments Work Program applauded the City of Inglewood at the Council meeting for its impressive efforts to save energy, and  encouraged residents to do the same.   


With the holidays right around the corner, Inglewood residents are reminded that the SBCCOG will exchange their old holiday lights for the new lower wattage ones for free.  SBCCOG recently won a $100 million grant to develop an action plan for saving energy, which will be complete in the next two years. 


The council approved an increase in the per diem rate from $64 to $71 for conducting City business, as established by the U.S. General Services Administration, while maintaining the  current mileage rate of 56.0 cents per mile. Council members also approved an amendment to an agreement for public art consulting services; a civil rights compliance plan for the City’s Senior Transportation Program; extension of a contract to provide meals for the Inglewood


Senior Nutrition Program through September 30, 2015; and a two-year renewable agreement with a paint company.


A public hearing was set for October 14, 2014 at 7:00 p.m. to consider granting a franchise to Crimson California Pipeline LP, to operate and maintain a crude oil transmission pipeline in the City of Inglewood.


What drew the most comment was a staff recommendation to terminate 127,839 delinquent parking citations, with fines and penalty fees valued at $14,462,422, as of June 16, 2009.


“We shouldn’t have tickets on the books for half a decade.  That is way too long!” Ray Davis said.  “We shouldn’t have folks just getting tickets and blowing the town off.”


“If you had that as a receivable and we are not going to receive it, what are you going to do to make up for it?  I am concerned we are just now bringing it up,” said Diane Sombrano.


Mayor James Butts explained:


“These are tickets that were not filled out right.  Some of the license plate information was missing.  They are non-collectable. 


“It is not money that the City has banked on.  They are invalid.  They’re not tickets.  To say we are missing $14,000,000 is inaccurate because they cannot be collected.  Why not wipe them out instead of spend money trying to collect on them year after year after year?”


“The way I see it, is you’re cleaning house,” Willie Agee said.


Councilman Eloy Morales commented on complaints from residents about parking enforcement, even when the parking tickets are justified.  “I am getting so many calls from the fact that we are actually enforcing parking.    I’ll say, ‘Did you block that driveway?’ and they’ll say, ‘Yes, but I’ve been doing it for years.’”


The economy is looking up, said City Treasurer Wanda Brown. Foreclosures are down 34 percent from a year ago.  Consumer pricing and durable goods are all up, she said.   


A man announced the next meeting of the Senior Citizens Advisory Committee will take place on Oct. 20 at 10am in City Hall, Community Room A.


A 9 year-old boy made a huge impression on the council and everyone else.  Joshua Apparicio asked the mayor, councilmembers and public for financial assistance to attend a conference in Washington DC next year.  Joshua is a 5th grader who already has a public speaking career, and has been invited because of his leadership ability and academic excellence.  His mother has lost her job, and is unable to pay his expenses.


 “Joshua, I know you’re going to get the money because we believe in you.  You’ll get to Washington.  I just hope they’re ready for you,” Councilman Alex Padilla said.


Councilman George Dotson gave an update about the future of Warren Lane School, which has been closed.  According to Dotson, the site will be turned into a school for special needs students.  He also reminded residents that his office is open if they need to talk.  “A lot of times some of these questions can be answered before we come to the meeting on Tuesdays,” he said.


Councilman Ralph Franklin gave a shout-out to Pablo Novelo, an 81 year-old resident in District 4 who has worked for years to help curb prostitution.  Franklin and Morales honored Novelo recently along with The Alliance Group.  He has been recognized in the City of Inglewood for his work with the police department on prostitution and gang activity.


“He has been instrumental for the past several decades.” Franklin said.  Novelo has campaigned actively along Century Blvd., putting up signs in businesses that read, “Prostitution is not welcome here.”


Folks were still savoring the memory of the District 2 Picnic, which took place at North Park last weekend. Photos of the event flashed on the new TV monitors.


City Clerk Yvonne Horton gave Councilman Alex Padilla’s two thumbs up for hosting the event:  “The thing I like the most is the way people are coming together in the city of Inglewood,” she told the council. “Keep up the good work and keep your chins up.”


Morales also chimed in about the picnic.  “Councilman Padilla did a great job…There must have been 20 staff members out there.  It’s a day where they could do whatever they want and they chose to come there.” 


 “There were folks from all over the city, and folks from the Los Angeles area.  People have given me kudos, but the kudos go to the crew that helped me out, the staff and commissioners,” Councilman Padilla said. 


Folks are still getting used to having their time cut from 3 minutes to 1 minute for general comments.  Many don’t like it.


“The public has more time to speak than the council does,” Mayor Butts said.  “People seldom talk about city business.  It’s an attempt to fill up 3 minutes with some sort of speech.”  The public now has a total of 4 minutes to speak—3 minutes at the start of the meeting to address consent calendar items and another minute at the end to discuss whatever they want.  The council has 3 minutes to give their closing remarks.    


In his closing, the mayor addressed a few public concerns: 


“(Warren Lane School) is property of the school district.  The church wants to buy it, but the school district is not selling it.  The Hollywood Park Casino movement—the casino will front Century Blvd., somewhere east of Prairie.


On November 4, Inglewood voters will decide the next mayor and governor, as well as other key state races and propositions.  There is still time to register to vote before the October 20 deadline. For more information, visit  Registration applications are also available at most post offices, libraries, city and county government offices.










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